About M2M
Built by Veterans, For Veterans
Mission to Message Institute was founded with one purpose: to provide veterans with the tools and hands-on preparation needed to confidently navigate the transition from military service to civilian career opportunity.
Meet the Founder
Brice Hendrickson- U.S. Army Veteran & Founder, M2M Institute
Brice Hendrickson is a U.S. Army veteran with over 30 years of civilian workforce experience within Fortune 100 companies. After leaving the military, he worked in the life-science and pharmaceutical industry, having led, coached, trained, and interviewed hundreds of employees.
As part of a corporate veteran employment initiative, Brice participated in mentoring and building resources for hiring military candidates and developing corporate interviewer skills — giving him a unique perspective on both sides of the transition.
In retirement, he founded Lake Time Creative LLC to funnel passion projects like Mission to Message Institute and the Grunt to Great™ training framework — built to give veterans the preparation and tools they deserve.
What We Bring to the Table
About Mission to Message
- Built by veterans, for veterans — we understand the transition because we've lived it
- The Grunt to Great™ framework is focused and practical — built specifically for the veteran career transition
- We concentrate on interview preparation and the communication skills that matter most to civilian employers
- Available in both in-person and virtual formats to fit your schedule and location
- Grounded in the real challenges veterans face — not generic career advice
- Our training is designed so veterans leave with the confidence and language to represent their military experience in a way that civilian employers understand and value.
